GrapevineStar Entertainment CEO, Jacob R. Miles III to speak at Nation’s Largest Annual Multicultural Marketing Event to be Held at Los Angeles Convention Center

Social Networks, Family Friendly Content, Mobile Marketing and Sports Marketing Focus

Dallas – Ft Worth: (Feb. 28, 2008): Jacob R. Miles III, will speak at the MultiCultural Media Expo held at the LA Convention center on March 11-12. He will bring his vast experience leading in the multicultural media and entertainment industry to the MultiCultural Media Expo speaking on “Family Friendly Content and Brands”. A “how to” session where he will address advertising and licensing opportunities for brands seeking cost effective ways to strengthen brands through family friendly association.

Media and Entertainment industry visionary, Jacob R. Miles III was part of the team that pioneered licensing of TV and Film properties for toys and games in the 1970’s. Part of the early part of his career is told in MC Lord’s book, Forever Barbie, it tells the story of his involvement in the first multi-cultural large dolls being mass produced in America. He is also Past President of NAMIC, for the Dallas-Ft Worth region.

His career has included work on some of the leading TV, Film and Toy properties in the world. His career spanning three decades includes stints at Kenner Products, General Mills Toy and Entertainment Group, TONKA TOYS and Hasbro. He has worked on Star Wars, Care Bears, Strawberry Shortcake, SEGA Game Systems, among many others, He has worked with Bandai, Irwin Toys, Warner Bros, DIC Entertainment, Film Roman, Hallmark, American Greetings, HBO, BET among others.

Grapevine Star Entertainment recently announced an agreement with LightSwitch LLC of Seattle, WA and Dallas, TX working with several leading developers in Silicon Valley to develop a proprietary series of social network system platforms to enable content entrepreneurs  and companies to promote their media and entertainment products, brands and character based properties with in its target market niches of Urban and Hip Hop, Pop Culture, Anime & Comic, Manga, Heritage Arts and Western & Cowboy.

These platforms will include a children’s, Family Friendly virtual world for the very young that will be initially launched with it’s “the Emotionals™” brand, this platform will be similar to Webkins™ and NeoPetsS® among others. There will also be a tweens and teens focused platform that will be launched with its MeMe and My World™ brand. Other brands that will get integrated into social networks include Tex DunRight™, America’s Favorite Cowboy, Main Street Stories™, Hip Hop Bobbleheads™, Mr. Bandman™ and SunnyLuv™. The company is also launching a Business to Business platform for content creators.

“I am very excited about returning to speak and participate in this extremely important conference. I am especially excited about addressing “Family Friendly Content and Brands”. Media and Entertainment is the largest influencer of children and teens after their parents” says Jacob R. Miles III.

The 2008 MultiCultural Media Expo will cover a wide range of issues and subjects relating to multicultural media and marketing. Agenda topics include: allocating multicultural marketing budgets; emerging research; mobile marketing; sports marketing; family-friendly content and brands; radio as a vehicle to reach multicultural audiences; digital media; social networks; and separate 101 sessions on multicultural marketing. The conference will also feature a special panel moderated by Kathy Johnson, president of the 1500 member National Association of Multi-ethnic in Communications (NAMIC) trade organization.

David Takata, president of Engage Capital, Inc., the owners of the Expo, a diversified investment firm,  said, “The MultiCultural Media Expo is the place to be for anyone who is interested in learning more about the intricacies of marketing to multicultural audiences. We had tremendous interest from executives wishing to speak, which underscores the value of this conference while enabling us to select a dynamic group of presenters who are the leaders and visionaries.”

A sampling of confirmed panels/speakers/exhibitors includes:

Day 1 – March 11

Matias Perel, CEO, Latin3; Robert Bush, VP, Print Media Group; Patricia Romero, Hyundai Motors; Natalie Rouse, Comcast; Gwen Kelly, Wal-Mart; David Morse, New American Dimensions; Rajan Dev, COO, Hot Studio; Shawn Marshall, VP, Vibes Media; Gary Glouner, Mobile Ad Platforms, Microsoft; Diane Valencia, Dir. Mobile Content, Univision Movil; Ivan Cevallos, CEO, Luminacion; Miguel Gomez Winebrenner, Sr. Hispanic Market Consultant, Cheskin; Victor Reiss, FedEx; Joseph Schramm, Schramm Sports & Entertainment; Eddie Salcedo, Director, AEG; Shawn Hunter, CD Chivas USA; Barbara Bekkedahl, SVP, Gospel Music Channel; Martha Montoya, Los Kitos; Kirk Whisler, Latino Print Network; Jacob R. Miles III, CEO, Grapevine Star Entertainment, Mulicultural Media and Content Representatives that operates a network of social networks; Darcy Stamler, President, Radio Wave Marketing; Oveda Brown, Arbitron; Peter Remington, VP, Spanish Broadcasting System; Jose Villa, Sensis Agency; Alicia Morga, CEO, Consorte Media; Don Moore, Google; Jose Marquez, Director, Mun2 Digital; Admixture Network; California Hispanic Chamber of Commerce’s Access to Business Capital (ABC) Program, ChineseBizNews.com; Conexion360; Hispanic Trending, Latin Vision; PR Newswire;.

Day 2 – March 12

Lee Vann, Captura Group; Ellen Gold, Terra Networks; Liliana Townshend, Founder & CEO, Tierra Natal; Kay Madati, VP, Community Connect; Lisa Black, SVP, SiTV; Deborah Gray Young; Carl Kravetz, CEO, cruz/kravetz: IDEAS; Reggie Denson, SVP, Clear Channel Katz Advantage; James Briggs, CEO, Briabe Media; Kathy Johnson, President, NAMIC; Ravi Pillai, Saavn; Ariela Nerubay, VP, TuTV; Vicky Free, VP, TBS, TCM & TNT; Daniel L. Villanueva, Partner, RC Fontis; Admixture Network; California Hispanic Chamber of Commerce, ChineseBizNews.com; Conexion360; Hispanic Trending, Latin Vision; MakeItFlashy.com; Plural & Partners; PR Newswire; Trimex Outdoor; Tyloon.

About Grapevine Star Entertainment Inc.
Grapevine Star Entertainment, GrapevineStar, a media and entertainment content development and representation company operates a network of niche focused social networks. Content creators worldwide work with GrapevineStar who helps them develop and monetize their works. Local and national celebrities, writers, producers, illustrators, graphic artists, directors from entrepreneurs to professionals are included among the clients of the company.

Contact:
Jacob R. Miles III
CEO, Grapevine Star Entertainment Inc.
JMiles [AT] GrapevineStar.com