SXSW 2010 Interactive & Social Media Trends
Social Media is Hot Trend and a Major Focus of Interactive Conference Track
South by Southwest (SXSW.com) is leading in the trend in discussing convergence, social media, interactive media, an incubator of cutting-edge technologies. The SXSW Interactive Festival brings together the world’s most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, and social media experts. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as big-picture analysis of the future.
The ScreenBurn at SXSW Game Design Competition celebrates cutting-edge game design while the SXSW Interactive Web Awards salutes the past year’s most compelling social media websites.
GSEConnect.com Salutes South by Southwest for it’s leadership in next generation media conference sessions and events. SXSW is true to the tradition of doing it BIG in Texas.
Announcement: Confirmed Future15 Programming

Photo of 2009 SXSW Interactive panel room courtesy of Mary Sledd / www.marysledd.com.
We are very excited about the addition of Future15 sessions to the programming mix for the SXSW Interactive 2010. These 15-minute presentations will give attendees bite-sized information on a variety of relevant technology issues. What issues, you ask? Read below for a preliminary list of confirmed Future15 sessions for this March. More Future15 information to follow soon!
Convergence
Convergence: Already Here, and Gosh It’s a Mess! (Gabriel White, Punchcut)
Convergence 2010: Ten Cool Things That Could Happen This Year (Dan Shust, Resource Interactive)
Convergence 2015 – A Look Ahead (David Berkowitz, 360i)
Government and Technology
Blamestorm: Who Is Holding Us Back? (Brian Reich, little e media)
How Nerds Can Foster Democracy in Local Government (Will Hampton, City of Round Rock)
I Can See Russia From My iPhone (Kyle McLellan, Institute for Politics, Democracy, and the Internet)
Microformats and Government (Silona Bonewald, League of Technical Voters)
Should the Government Tweet? (Bev Godwin, USA.gov)
Social Business
Customer Service Goes Social (Melanie Baker, PostRank)
Workplace Collaboration Goes Social (Nilofer Merchant, Rubicon)
Marketing Goes Social (David Meerman Scott, davidmeermanscott.com)
Media Relations Goes Social (Captain Nathan Broshear, US Air Force)
Hiring and Recruitment Goes Social (Jeff Berger, KODA)
Video Blogging and Web Video
Becoming a Real-Time Video Blogger in 2010 (Wayne Sutton, Twine Interactive)
How To Measure Digital Video Effectiveness (Matt Cutler, Visible Measures)
Hyperlocal Focus: Growing a Vibrant Community Media Ecosystem (Bill Simmon, VCAM)
Web Video: Can We Now Say Something Sucks? (Liz Shannon Miller, NewTeeVee)
Video Search Optimization Strategies to Grow Your Business (Bill Leake, Apogee Search)
Wireless Innovation
iPhone Application Development: Myths and Facts (P.J. Tanzillo, Bearded Pony, LLC)
Mobile — the Great Channel Equalizer (David Gill, The Nielsen Company)
The Real Mobile Scoop — Agency, Manufacturer, and Carrier (David Hewitt, Sapient)
The Rise of Mobile Platforms (Daniel Appelquist, Vodafone)











