Trend Segment: ‘Connect’ 
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Trend Alert – Women Rule, You Should be Talking to Them.
“From Africa to the Americas and China to India and Europe too, Women drive the majority of purchases and thus are the most highly targeted among advertisers worldwide” says Jacob R Miles III, CEO GrapevineStar Media and Entertainment
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Most Active Mobile – Talk and Text Users
Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting
by Mark Walsh for MediaPost
When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.
African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes [...] -
Butterfly Byte: Save the Queens From Breast Cancer
Save the Queens from breast cancer. Buy an adorable handmade fridge magnet, and the proceeds go to Susan G. Komen breast cancer foundation. Goal: raise $100 to donate to the organization by Christmas. Send $5 and the address you want the magnet mailed to: Save the Queens, PO Box 294863, Lewisville, TX 75029-4863.
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Youth Focused Interactive Marketing to be Location-Based
All Interactive Youth Marketing Will Soon Be Location-Based
With endless talk about check-ins and mayorships it is easy to get swept away by the mystique of location-based marketing and for good reason. That famous anecdote about reaching an unsuspecting consumer with the very right offer as they stroll by a storefront is hard to ignore. The [...] -
Mumba, India based Zapak Partners with Hong Kong based 6waves games
The deal illustrates how social gaming is becoming a worldwide phenomenon, not just something happening in the more mature Internet markets of China, Japan, Europe and the U.S
“Look for India to become a major player in the distribution and marketing of online casual games”….says Jacob R Miles, GrapevineStar -
Butterfly Byte: Bar Hunger
Snickers donates a meal to the hungry every time you enter a code from the candy bar wrapper at their site at snickers.com or text it to 45495. Eat your chocolate and be a good samaritan, too!
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From America to India College Talent Hungry for Opportunities in Films
There is some absolutely unbelievable filmmaking talent on global college campuses.
That revelation, among all the things we have learned during our nine years of running film festivals that empower college students to tell their stories on the big screen, is the one that never ceases to astound us. -
Trend Alert – China Bans Sex, Violence and Gambling in the Promotion of Videogames
Does the violence in video games have a negative impact on children’s ability to maintain the attention and focus to learn and does it cause more violence or insensitivity to violence among youth? What do you think?
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Trend Alert – Social Games is For Real! The Elephant in the Social Media Room
“Social or casual games is the proverbial elephant in our global room of social media…They will dwarf most future uses of social media”…..says Jacob R Miles III, Chairman, GrapevineStar Media
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Trend Alert – Bobby Jindhal, Business Leadership without Sensational Politics
Jindal was born in Baton Rouge, Louisiana, to Amar and Raj Jindal, who came to the United States as immigrants from Punjab, India.[2]
Jindal attended Baton Rouge Magnet High School, graduating in 1988. “He always had his eye on, first of all, where he wanted to go, and second, how he was going to get there,” [...] -
Comic-Con Opens, Movies, Toys, Videogames, Comics, Graphic Novels
It is the opening day of Comic-Con, This event will have a lasting impact on future movies, toys, videogames, comics and graphic novels that will become national or global brands…says Jacob R Miles, Chairman of GrapevineStar Entertainment, a new media and intellectual property integration company.
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New Media Trend Alert – Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
July 19, 2010 | Iris Kuo
Bubbly, a rising “Twitter for voice” phone service in India, announced today the service has reached 1.2 million paid subscribers in just six months, and gaining 100,000 more each week.
The service, launched in February by the Sequoia Capital-backed Bubble Motion, has [...] -
Social Media Trend Alert – Ten ways to advertise your business on Facebook
This social media trend alert is from econsultancy.com, the analyst and account executives at Social Media Analyst, a new media consulting firm are required to be a member of this site. “They (Econsultancy) have proven themselves to be a leader in providing leading edge information on digital marketing”, says Jacob R Miles, founder and Senior consultant [...]
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Social Gaming, Virtual Goods….Are You in the Game?
To get in the game and fully understand virtual goods and social gaming, here are some must attend conferences and events to be held this year:
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IndiaNIC – Featured App Development for IPhone, IPad, Android, Blackberry and More
World Class Mobile Developer for Mobile Application Development – IndiaNIC
The media world has greatly changed. The traditional office-based work environment is giving way to one that’s mobile and decentralized. Your systems may not be flexible and efficient enough to handle this change. And your data that’s captured and stored everywhere is probably not being processed [...] -
Africa World Cup 2010 – Lasting Impact on Africa and the World
“Spain and the Netherlands may be in the championship game, but the true world cup champion is the continent of Africa” says Jacob R. Miles, Co-Founder with Lap Ngo of Beautiful Africa, who’s copyrighted tag line is “A New Way to Look at Africa”. We take a look at the lasting impact of the World Cup on the continent of Africa. What do you think?
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Trend Alert – Video Advertising HTML5 is the Next Level
Forget Everything You Know About Video Advertising
by Frank Sinton
HTML5 has become the latest battleground for tech companies. With Apple’s iPad only supporting HTML5 video (and not Flash), the push to HTML5 has been accelerated. For video advertisers, it is important to understand the effects of HTML5 and how video in the browser enables video advertising [...] -
Trend Alert – Lindsay Lohan, Lebron James, Lady Gaga
Pop Culture icons Lindsay Lohan, Lebron James and Lady Gaga are all indicative of the celebrity narcissim that is pervasive in America today. In each case it is all about them and their needs. What do You Think?
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Media Conference – Allen & Company – New Media Focus?
Every year media and entertainment focused investment bank Allen & Co.’s holds its exclusive annual media conference with moguls flying into Sun Valley, Idaho, for several days of panels, closed meetings and physical activities.
In past years it was common for Allen & Co. to invite leaders and moguls from traditional media, Film, TV and Publishing. [...] -
Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Jun 30th 2010
Burlingame, Calif., June 29, 2010 – Natsume Inc., a worldwide developer and publisher of family-oriented video games, announced today that the company will be exhibiting some of its key 2010 titles at the Anime Expo from Thursday, July 1st, through Sunday, July 4th. The [...] -
Trend Alert – Hulu Plus Subscription Digital Video Streaming Announced
The American video-streaming website Hulu announced its new Hulu Plus subscription service on Tuesday. The monthly US$9.95 “ad-supported” premium service offers at least 33 current American television series, as well as the full episode lineup of “hundreds” of past television series, with 720p-resolution for high-definition content. Although anime programming has been on Hulu for years, [...]
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Television Bureau of Advertising’s Lanzano Touts Power Of Mobile Digital TV
“Mobile is such an exciting opportunity because consumers overwhelmingly want the ability to watch live programming on their mobile devices,” he said. “Advertisers are beginning to see mobile DTV as the next great marketing opportunity.”
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Social Media For Business: It’s A Great Lead Generator
Social Media For Business: It’s A Great Lead Generator
by Erez Barak
MediaPost Publications
As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your [...] -
Twit Publishing Presents: PULP! 2010 Summer/Fall
My short story Devil Does Dallas appears in this local publication. Here is the link to sample/buy the book:
http://www.smashwords.com/books/view/16897
It’s coming to Amazon soon, too.
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Twit Publishing Presents: PULP! Summer/Fall 2010
My short story Devil Does Dallas appears in this local publication. Here is the link to sample/buy the book:
http://www.smashwords.com/books/view/16897
It’s coming to Amazon soon, too. Check it out!
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Korean Intellectual Property Market is Growing
The Asian intellectual market is growing. China and Korea are placing considerable effort in building their home grown intellectual property industry. The global licensing industry is too big for these countries to ignore.
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Michael Jackson is Alive and Well in the Media and Licensing
The Michael Jackson Brand is Alive and Well. Licensees are rejoicing at the exposure.
Just about everyone who ever met Michael Jackson will be on television tomorrow, as the anniversary of his death brings a blizzard of reports on either how it happened or what it has meant.
Those who prefer to remember Jackson primarily for his [...] -
Trend Alert – Bill Gates, Warren Buffet, Malinda Gates Drive Philantrophy and Wealth Trends
Your global philantrophy efforts have new cheerleaders and analysts that you can trust. Bill Gates, Melinda Gates and Warren Buffet have taken the lead in promoting philantrophy and the utilization of wealth to help others.
The Giving Pledge is an effort to invite the wealthiest individuals and families in America to commit to giving the majority [...] -
Trend Alert – Global Media and Entertainment Outlook
“… the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media… and digital downloads at often-unexpected speeds… the continued fragmentation of the Entertainment & Media sector will fuel greater experimentation by both established industry giants and niche players…
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Trend Alert! – Online Ads To Top $100 Bilion By 2015
Magna says online advertising will rise by 11.7% in 2011, an average rate of 11.0% through 2015. Overall, worldwide advertising estimates have been pegged at low- to-mid-single-digit gains in 2010.
The company estimates that North America will see a 12.3% rise in online advertising to $27.2 billion in 2010, hitting $45.2 billion in 2015. -
CFOs Understand Promise and Growth of Digital and Mobile Revenue
Executives surveyed in the Ernst & Young study spanned companies including News Corp., The New York Times Co., ABC, Facebook, Hulu, Interpublic, Major League Baseball, Sony Pictures Entertainment, and Warner Music Group
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Efficiency and Optimization of Your Online Initiatives – SES San Francisco Conference & Expo, August 16-20
SES San Francisco Conference & Expo, August 16-20
Discover how search puts you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. Make decisions based on the facts and increase conversions with consistent returns.
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New Media Trend Alert – Yahoo Study – Net Can Drive Word of Mouth better than TV
There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline
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Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
by Joe Mandese, Media Post
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled N M Incite, a joint venture to monitor and analyze the impact social media has on companies. The companies said that Nielsen’s existing social media tracking division, BuzzMetrics, would [...] -
Trend Alert – Apps Play Role in Mobile Commerce Growth
Apps Play Part In Mobile Commerce Growth
by Mark Walsh – MediaPost
Much has been made of mobile applications as branding and advertising vehicles, but they’re also playing a role in encouraging m-commerce, according to a new study. The survey by electronics comparison shopping site Retrevo found the proportion of people that had bought something with their [...] -
Trend Alert – CRM Media is Here….Is CPM Dead?
The Death Of CPM, The Birth Of CRM Media Planning
by Chris Wilson.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
But CPM’s days may be [...] -
Trend Alert – The New Digital Entrepreneur
The face of the new digital entrepreneur
By Jodi Harris
We’re moving past the recession, but digital now faces an even bigger challenge: an innovation crisis. Starcom CEO Lisa Donohue discusses how a secret weapon will help the industry thrive again.
Though it’s only been two years of managing recessionary business issues, it seems like a decade must [...] -
Trend Alert – Can Old Media Learn?
That is what a Idealab spinoff Perfect Market, Inc. is trying to achieve. The company evolved from a frustration among some traditional media companies that weren’t getting enough from the search economy. “We always gave the search ad opportunity short shrift,” admits Robertson Barrett, Perfect Markets Chief Strategy Officer and a veteran of Tribune Interactive, Time Inc. and Primedia. “You will generally see search ads at the bottom of pages, and they may not be very relevant, especially at news sites.”
The search-driven news economy has created duel audiences at many news sites. First, there
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Trend Alert – Twitter Rules Go Against Ad Networks
Promoted Tweets will be the only sanctioned ads within the Twitter timeline, but users like Kim Kardashian will still be allowed to receive ad dollars in exchange for their posts. “We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” Twitter Chief Operating Officer Dick Costolo said in a blog post today.
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Twitter Trends – TV, Shopping, “Knowsomeonethat”
Current Twitter trends: UNIQLO, ‘Lost’ finale, Brittany Murphy’s husband found dead
Lost Recap
If you missed An Episode of Lost? Know What Happened & What U Missed
TVEpisodeRecaps.com
Japanese clothing brand UNIQLO is the most hotly discussed topic on Twitter on the morning of May 24. The store, which is renowned for its low-cost but fashionable clothes, takes out [...]
