Trend Segment: ‘Demographics’ 
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Trend Alert – Women Rule, You Should be Talking to Them.
“From Africa to the Americas and China to India and Europe too, Women drive the majority of purchases and thus are the most highly targeted among advertisers worldwide” says Jacob R Miles III, CEO GrapevineStar Media and Entertainment
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Mobile Ad Budgets – Where’s the Money Coming From?
Where Is The Money Coming From?
by Mark Walsh for MediaPost
One of the more intriguing pieces of advice handed out during MediaPost’s Mobile Summit last week was Eric Bader’s exhortation to look elsewhere besides digital budgets to fund mobile campaigns. He argued that because digital budgets were already small–between 5% and 8% of a brand’s ad [...] -
Most Active Mobile – Talk and Text Users
Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting
by Mark Walsh for MediaPost
When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.
African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes [...] -
Grapevine, Texas based GameStop debuts “store of the future”
“The key to GameStop’s continued leadership and success in the new media world order of video games is the synergistic management of the individual and community online game experience integrated with an interactive, instore community experience”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., an intellectual property and new media integration company.
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Are Publishers Doomed to Fail in Age of Video
Are Publishers Doomed to Fail in Age of Video
by Ashkan Karbasfrooshan
Why did Blockbuster fail against Netflix?
Why did Barnes & Noble stumble while Amazon thrived?
Harvard Business School professor Clayton Christensen’s focus on innovation in commercial enterprises led to his first book, “The Innovator’s Dilemma,” which articulated his theory of disruptive technology. In the book, he argues [...] -
Trend Alert – Top Ten Tips for Connecting with Today’s Girls
By Sam Cannon, MediaPost
Top 10 Tips For Connecting With Today’s Girls
It’s no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers:
1. Most brands are totally [...] -
Butterfly Byte: Save the Queens From Breast Cancer
Save the Queens from breast cancer. Buy an adorable handmade fridge magnet, and the proceeds go to Susan G. Komen breast cancer foundation. Goal: raise $100 to donate to the organization by Christmas. Send $5 and the address you want the magnet mailed to: Save the Queens, PO Box 294863, Lewisville, TX 75029-4863.
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Trend Alert – Back to Schools – Kids and Computers
Back to School for Kids—And Computers
As another summer winds to a close, you’re probably wondering where the time went—and why you let the kids spend so much of it on the computer. The start of school is a perfect time for a full-scale hard drive cleanup and the re-institution of responsible Internet habits.
If your child [...] -
Grey Advertising Wins $80 Million Account for Reliance 3G Introduction in India
Grey Wins $80 Million Account for 3G Introduction in India
Reliance Communications Will Launch Faster Mobile Service, Paving Way for Increased Monetization in Market
Posted by Normandy Madden
MUMBAI (AdAge.com) — In India, where cellphones rather than computers are the gateway to the internet for consumers, the introduction of faster third-generation (3G) service is expected to lead to [...] -
NexGen Toys Come to Life with Touch Electronics
“Traditional toys are in the fight of their life to stay relevant in the ever changing world of video and online games. Touch technology adds another dimension to tradional toys, increasing their play value”.. says Toy and Entertainment veteran, Jacob R Miles, CEO of GrapevineStar
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DQE Signs Co-Finance and Production Nick India
DQE has signed a co-finance and production agreement with Nick India to produce a local animated series for children.
The series will begin with 26 high definition half hour episodes. As a part of this deal, Nickelodeon has provided content for this upcoming series, while DQE is executing the production for global distribution and licensing. DQ [...] -
Zynga Purchases Japanese Social Game Company Unoh
“Social Game Companies worldwide are growing rapidly, Zynga is a leader in this space and will continue to lead given the financial resources at their disposal”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment
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Youth Focused Interactive Marketing to be Location-Based
All Interactive Youth Marketing Will Soon Be Location-Based
With endless talk about check-ins and mayorships it is easy to get swept away by the mystique of location-based marketing and for good reason. That famous anecdote about reaching an unsuspecting consumer with the very right offer as they stroll by a storefront is hard to ignore. The [...] -
Mumba, India based Zapak Partners with Hong Kong based 6waves games
The deal illustrates how social gaming is becoming a worldwide phenomenon, not just something happening in the more mature Internet markets of China, Japan, Europe and the U.S
“Look for India to become a major player in the distribution and marketing of online casual games”….says Jacob R Miles, GrapevineStar -
Butterfly Byte: Bar Hunger
Snickers donates a meal to the hungry every time you enter a code from the candy bar wrapper at their site at snickers.com or text it to 45495. Eat your chocolate and be a good samaritan, too!
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From America to India College Talent Hungry for Opportunities in Films
There is some absolutely unbelievable filmmaking talent on global college campuses.
That revelation, among all the things we have learned during our nine years of running film festivals that empower college students to tell their stories on the big screen, is the one that never ceases to astound us. -
Trend Alert – China Bans Sex, Violence and Gambling in the Promotion of Videogames
Does the violence in video games have a negative impact on children’s ability to maintain the attention and focus to learn and does it cause more violence or insensitivity to violence among youth? What do you think?
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Marvel’s Thor is Going to be Hot! – Kick Off at Comic-Con a Hit
We kicked off the “Thor” action with the first image of Thor. Then, we gave you a peek at the first official photo of Odin, Thor and Loki all together as well as the throne room of Odin himself. Now, catch a glimpse into the complicated relationship between the hammer wielder and his father, Odin, [...]
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Trend Alert – Spice Girls India Search has Begun
The makers of the international band Spice Girls will now make its Asian counterpart that will have one Indian girl.
FarWest Entertainment has launched a global initiative Project Lotus, to find, train, groom five girls who will form a Pan-Asian girl band, to be called (tentatively) the Asian Spice Girls.
Five talented Asian women will be selected [...] -
Barbie(R) Celebrates 125th Career with Global Initiative to Inspire Girls
Barbie(R) Celebrates 125th Career with Global Initiative to Inspire Girls
Barbie(R) “I Can Be(TM)…” Campaign Kicks-Off with Signature Partners The White House Project, Take Our Daughters And Sons To Work Foundation and theAnnouncement of Barbie’s(R) “10 Women to Watch in 2010″ List
EL SEGUNDO, Calif., (BUSINESS WIRE) — For more thanfive decades, Barbie(R) has inspired girls to [...] -
Trend Alert – Social Games is For Real! The Elephant in the Social Media Room
“Social or casual games is the proverbial elephant in our global room of social media…They will dwarf most future uses of social media”…..says Jacob R Miles III, Chairman, GrapevineStar Media
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Trend Alert – Retailer GameStop buys Digital Game Distribution Site Kongregate
Video game retail giant GameStop is opening 400 stores a year, but it knows that the shift to digital game distribution is coming. That’s why it bought the indie game portal Kongregate today.
Terms of the deal were not disclosed. The site will remain under the management of founders Jim and Emily Greer following the closing [...] -
Trend Alert – Where was Twilight at Comic-Con?
Is Twilight, the popular film series coming to graphic novels. There is no question that the Twilight series is one of the most popular film series in the history of teen films. Is it a great or late opportunity?
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Comic-Con Opens, Movies, Toys, Videogames, Comics, Graphic Novels
It is the opening day of Comic-Con, This event will have a lasting impact on future movies, toys, videogames, comics and graphic novels that will become national or global brands…says Jacob R Miles, Chairman of GrapevineStar Entertainment, a new media and intellectual property integration company.
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Butterfly Byte: Glamour Magazine’s Reel Moment Contest
I won Glamour Magazine’s 2010 Reel Moments essay contest! My story was chosen to be made into a short, online film. It will be released in October. A famous actress directed it.
My story is about me and a girlhood friend who were separated, but miraculously reconnected 23 years later.
The magazine’s program is designed to give celebrity women a [...] -
Movie Studios, Gaming Companies, Comic book and Graphic Novels Set to Invade San Diego Comic-Con
Comic-Con has become one of the centers for new content and intellectual properties for film and TV… says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., a media and entertainment company.
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New Media Trend Alert – Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
July 19, 2010 | Iris Kuo
Bubbly, a rising “Twitter for voice” phone service in India, announced today the service has reached 1.2 million paid subscribers in just six months, and gaining 100,000 more each week.
The service, launched in February by the Sequoia Capital-backed Bubble Motion, has [...] -
Social Media Trend Alert – Ten ways to advertise your business on Facebook
This social media trend alert is from econsultancy.com, the analyst and account executives at Social Media Analyst, a new media consulting firm are required to be a member of this site. “They (Econsultancy) have proven themselves to be a leader in providing leading edge information on digital marketing”, says Jacob R Miles, founder and Senior consultant [...]
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Cruise, Cameron, Mel Gibson, Eclipse, Inception & Salt – The Hollywood Summer Movie Season is Heating Up!
Not even the UFO’s in China, DroidX, IPhone problems or Mel Gibson could overshadow the arrival at the box office of the summer movie, “Incepton”, Starring Leonardo DiCaprio …and next up SALT, starring Angelina Jole
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Social Gaming, Virtual Goods….Are You in the Game?
To get in the game and fully understand virtual goods and social gaming, here are some must attend conferences and events to be held this year:
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MTV Networks Acquires Social Express, Forays Into Social Gaming
“Social Games are at their infancy, the most popular social games will be the birthplace of new media’s next licensable character based intellectual properties”….says Jacob R Miles, Chairman of GrapevineStar
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Trend Alert – Video Advertising HTML5 is the Next Level
Forget Everything You Know About Video Advertising
by Frank Sinton
HTML5 has become the latest battleground for tech companies. With Apple’s iPad only supporting HTML5 video (and not Flash), the push to HTML5 has been accelerated. For video advertisers, it is important to understand the effects of HTML5 and how video in the browser enables video advertising [...] -
Trend Alert – Lindsay Lohan, Lebron James, Lady Gaga
Pop Culture icons Lindsay Lohan, Lebron James and Lady Gaga are all indicative of the celebrity narcissim that is pervasive in America today. In each case it is all about them and their needs. What do You Think?
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Hip Hop’s Def Jam Rapstar Video game Arrives in October
Konami announced that Def Jam Rapstar will arrive on October 5. Apparently, this has nothing to do with EA’s Def Jam series of hip-hop action games.
Instead, Def Jam Rapstar is like a karaoke game – but with all rap tracks. It will come with over 40 tracks and a microphone, and cost $70 for the [...] -
Trend Alert -Lady Gaga and Anime Eyes
Lady GaGa Anime eyes are patterned after the Anime eyes made popular by Japanese Anime artists’s cartoon eyes.
Otakus, CosPlay have been at the forefront of this pop culture trend. Lady Gaga’s embracing of this look in her music video is causing this trend to gain momentum among the general tween and teen population. See more info below.
If you [...] -
Licensing Trends – Lady Gaga Embraces Licensing
Polaroid, Lady Gaga Team for Specialty Products
Source: License! Global Weekly E-news
PLR IP Holdings, owners of the Polaroid brand, have partnered with entertainer Lady Gaga for a specialty line of branded imaging products.
Lady Gaga will serve as creative director for the specialty Polaroid imaging products, which will hit retailers in late 2010. Further details of the [...] -
Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Jun 30th 2010
Burlingame, Calif., June 29, 2010 – Natsume Inc., a worldwide developer and publisher of family-oriented video games, announced today that the company will be exhibiting some of its key 2010 titles at the Anime Expo from Thursday, July 1st, through Sunday, July 4th. The [...] -
Trend Alert – Hulu Plus Subscription Digital Video Streaming Announced
The American video-streaming website Hulu announced its new Hulu Plus subscription service on Tuesday. The monthly US$9.95 “ad-supported” premium service offers at least 33 current American television series, as well as the full episode lineup of “hundreds” of past television series, with 720p-resolution for high-definition content. Although anime programming has been on Hulu for years, [...]
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Television Bureau of Advertising’s Lanzano Touts Power Of Mobile Digital TV
“Mobile is such an exciting opportunity because consumers overwhelmingly want the ability to watch live programming on their mobile devices,” he said. “Advertisers are beginning to see mobile DTV as the next great marketing opportunity.”
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Twit Publishing Presents: PULP! 2010 Summer/Fall
My short story Devil Does Dallas appears in this local publication. Here is the link to sample/buy the book:
http://www.smashwords.com/books/view/16897
It’s coming to Amazon soon, too.
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