Trend Segment: ‘Adults’ 
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Trend Alert – Women Rule, You Should be Talking to Them.
“From Africa to the Americas and China to India and Europe too, Women drive the majority of purchases and thus are the most highly targeted among advertisers worldwide” says Jacob R Miles III, CEO GrapevineStar Media and Entertainment
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Most Active Mobile – Talk and Text Users
Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting
by Mark Walsh for MediaPost
When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.
African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes [...] -
Grapevine, Texas based GameStop debuts “store of the future”
“The key to GameStop’s continued leadership and success in the new media world order of video games is the synergistic management of the individual and community online game experience integrated with an interactive, instore community experience”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., an intellectual property and new media integration company.
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Butterfly Byte: Save the Queens From Breast Cancer
Save the Queens from breast cancer. Buy an adorable handmade fridge magnet, and the proceeds go to Susan G. Komen breast cancer foundation. Goal: raise $100 to donate to the organization by Christmas. Send $5 and the address you want the magnet mailed to: Save the Queens, PO Box 294863, Lewisville, TX 75029-4863.
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Butterfly Byte: Bar Hunger
Snickers donates a meal to the hungry every time you enter a code from the candy bar wrapper at their site at snickers.com or text it to 45495. Eat your chocolate and be a good samaritan, too!
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Marvel’s Thor is Going to be Hot! – Kick Off at Comic-Con a Hit
We kicked off the “Thor” action with the first image of Thor. Then, we gave you a peek at the first official photo of Odin, Thor and Loki all together as well as the throne room of Odin himself. Now, catch a glimpse into the complicated relationship between the hammer wielder and his father, Odin, [...]
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Butterfly Byte: Glamour Magazine’s Reel Moment Contest
I won Glamour Magazine’s 2010 Reel Moments essay contest! My story was chosen to be made into a short, online film. It will be released in October. A famous actress directed it.
My story is about me and a girlhood friend who were separated, but miraculously reconnected 23 years later.
The magazine’s program is designed to give celebrity women a [...] -
Cruise, Cameron, Mel Gibson, Eclipse, Inception & Salt – The Hollywood Summer Movie Season is Heating Up!
Not even the UFO’s in China, DroidX, IPhone problems or Mel Gibson could overshadow the arrival at the box office of the summer movie, “Incepton”, Starring Leonardo DiCaprio …and next up SALT, starring Angelina Jole
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Trend Alert – Lindsay Lohan, Lebron James, Lady Gaga
Pop Culture icons Lindsay Lohan, Lebron James and Lady Gaga are all indicative of the celebrity narcissim that is pervasive in America today. In each case it is all about them and their needs. What do You Think?
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Trend Alert -Lady Gaga and Anime Eyes
Lady GaGa Anime eyes are patterned after the Anime eyes made popular by Japanese Anime artists’s cartoon eyes.
Otakus, CosPlay have been at the forefront of this pop culture trend. Lady Gaga’s embracing of this look in her music video is causing this trend to gain momentum among the general tween and teen population. See more info below.
If you [...] -
Television Bureau of Advertising’s Lanzano Touts Power Of Mobile Digital TV
“Mobile is such an exciting opportunity because consumers overwhelmingly want the ability to watch live programming on their mobile devices,” he said. “Advertisers are beginning to see mobile DTV as the next great marketing opportunity.”
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Twit Publishing Presents: PULP! 2010 Summer/Fall
My short story Devil Does Dallas appears in this local publication. Here is the link to sample/buy the book:
http://www.smashwords.com/books/view/16897
It’s coming to Amazon soon, too.
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Twit Publishing Presents: PULP! Summer/Fall 2010
My short story Devil Does Dallas appears in this local publication. Here is the link to sample/buy the book:
http://www.smashwords.com/books/view/16897
It’s coming to Amazon soon, too. Check it out!
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Korean Intellectual Property Market is Growing
The Asian intellectual market is growing. China and Korea are placing considerable effort in building their home grown intellectual property industry. The global licensing industry is too big for these countries to ignore.
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Trend Alert – Education Program adds up to Math Success
Program adds up to math success in schools
Reasoning Mind to go national.
Reasoning Mind is a highly acclaimed math program that makes learning math in second through sixth grades not only easy but downright fun.
“Reasoning Mind engaged our students from grade 2 to grade 4, and that has been expanded to grades 5 and 6,” said [...] -
Trend Alert! – Online Ads To Top $100 Bilion By 2015
Magna says online advertising will rise by 11.7% in 2011, an average rate of 11.0% through 2015. Overall, worldwide advertising estimates have been pegged at low- to-mid-single-digit gains in 2010.
The company estimates that North America will see a 12.3% rise in online advertising to $27.2 billion in 2010, hitting $45.2 billion in 2015. -
Courage Cards: 2010 CALL FOR ENTRIES: ALL-OCCASION ART
Have artistic talent and want to simultaneously support those with disabilities?
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CFOs Understand Promise and Growth of Digital and Mobile Revenue
Executives surveyed in the Ernst & Young study spanned companies including News Corp., The New York Times Co., ABC, Facebook, Hulu, Interpublic, Major League Baseball, Sony Pictures Entertainment, and Warner Music Group
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Efficiency and Optimization of Your Online Initiatives – SES San Francisco Conference & Expo, August 16-20
SES San Francisco Conference & Expo, August 16-20
Discover how search puts you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. Make decisions based on the facts and increase conversions with consistent returns.
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New Media Trend Alert – Yahoo Study – Net Can Drive Word of Mouth better than TV
There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline
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Trend Alert – Apps Play Role in Mobile Commerce Growth
Apps Play Part In Mobile Commerce Growth
by Mark Walsh – MediaPost
Much has been made of mobile applications as branding and advertising vehicles, but they’re also playing a role in encouraging m-commerce, according to a new study. The survey by electronics comparison shopping site Retrevo found the proportion of people that had bought something with their [...] -
FIFA.com and Google Team up to help Soccer Fans
FIFA.com and Google team up to help fans celebrate the 2010 FIFA World Cup™
The 2010 FIFA World Cup has kicked off in South Africa. During the month-long tournament, millions of fans around the world will follow the games.
To mark the event, FIFA.com, the world’s official football website, and Google have collaborated on a range of [...] -
CityGrid Media has Launched
Citysearch LLC Relaunches As CityGrid Media
by Laurie Sullivan,
IAC will relaunch an online media company Thursday that connects Web and mobile publishers with local advertising organizations. The strategy renames Citysearch LLC as CityGrid Media, which becomes the umbrella for local advertising network CityGrid, as well as publishing sites Citysearch, Insider Pages and Urbanspoon.
CityGrid Media will continue [...] -
Trend Alert – The New Digital Entrepreneur
The face of the new digital entrepreneur
By Jodi Harris
We’re moving past the recession, but digital now faces an even bigger challenge: an innovation crisis. Starcom CEO Lisa Donohue discusses how a secret weapon will help the industry thrive again.
Though it’s only been two years of managing recessionary business issues, it seems like a decade must [...] -
The Dallas County Lepidopterists’ Society
I learned to tell the difference between a male and female monarch butterfly in this organization.
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Trend Alert – The Forces Shaping the World
Forces Shaping World
According to the McKinsey sixth annual survey asking executives about the forces shaping the world economy, there is little change in how respondents view the importance of global trends compared with previous years, either for business in general or for their own companies’ profits. The online survey, in the field in March 2010, [...] -
Trend Alert – Can Old Media Learn?
That is what a Idealab spinoff Perfect Market, Inc. is trying to achieve. The company evolved from a frustration among some traditional media companies that weren’t getting enough from the search economy. “We always gave the search ad opportunity short shrift,” admits Robertson Barrett, Perfect Markets Chief Strategy Officer and a veteran of Tribune Interactive, Time Inc. and Primedia. “You will generally see search ads at the bottom of pages, and they may not be very relevant, especially at news sites.”
The search-driven news economy has created duel audiences at many news sites. First, there
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Trend Alert – Education Digital Agencies
A Digital Boot Camp to Groom Talent for Agencies
By STEPHANIE CLIFFORD
When she founded the digital ad agency Exopolis nine years ago, Kat Egan wasn’t worried about finding good talent. Although the Internet was young, she figured trained technologists would soon be pelting her with résumés.
Students in the Boulder Digital Works program at the University of [...] -
Why Local Listings Are The No. 1 Priority for Location-Based Social Networks
As mobile phone and social network adoption continues, these applications have a substantial opportunity to capture more users and advertisers with a solid strategy and monetize their products. Like other local search platforms, content is king for these companies.
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The Talents of a Middle-Aged Brain
I’m not going to provide a review but if you’re marketing to Boomers, who are most definitely in possession of a middle-aged brain, it’s worth picking up — if only for the scientific research she cites.
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Trend Article From Trend Central
HOT TICKET
Ticket vendors” and event promoters” eye catching business models
Buying and selling concert tickets has become a game as complex as drafting a fantasy baseball team. Because so many tickets are now sold via “secret” password-protected pre-sales, scoring entrance to your favorite band’s show may now require reading music blogs written by those whose main [...] -
Eco Trends – Earth Day, Take the Day to Learn the Issues
The most important thing we can do for Earth Day is to take the time to learn about the issues impacting our environment, our earth.
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Education Trends – Condition of Education in U.S.
Enrollment in America’s elementary and secondary schools continues to rise to all-time highs, and our younger learners continue to show gains in educational achievement over time. The overall achievement levels of secondary school students have not risen over time
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Social Networking, Moms and Niche Products
There’s no way to buck the niche trend because it’s being driven by forces that are outside of the control of media companies and the advertisers they depend on. For this reason, I believe the future of the newspaper industry lies in giving every niche audience possible a little place of their own, while still maintaining the ability to aggregate and segment audiences for advertising, and to deliver vital news and information that’s relevant to everyone.
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Comedy Central Greenlights Urban Project from Russell Simmons and Stan Lathan
Urban comedy gets TV gig
Simmons, Lathan, Comedy Central set series
By Variety’s By JON WEISMAN
Comedy Central has greenlit a standup series that Russell Simmons and Stan Lathan (”Def Comedy Jam”) will exec produce.
JB Smoove (”Curb Your Enthusiasm”) will host the urban-accented showcase, which will be taped in Los Angeles on Wednesday and Thursday for airing in [...] -
Is it Time to Re-examine Trends in Consumer Behavior & Marketing?
Consumers are part of every major countries economic strength, in fact consumers are a major part of life in today’s society. Living, succeeding, feelings of failure and dying are more related to acquiring, owning, and disposing of stuff than at any other time.
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GrapevineStar™ & Out of the Box® offer 10 Days in Beautiful Africa™
This new, family fun and educationally focused version of the Box’s award winning game 10 Days in Africa® is immediately available to ship.
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Family Demographics – They’re Changing.
Understanding the changing demographic characteristics of America’s children is critical for shaping marketing, media, social programs and policies. The number of children determines the demand for toys, games, children focused brands, media, schools, health care
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Journalism is Alive and Well – The Trend is Local
“It’s not about selling ad inventory anymore,” “It’s about building a relationship with the community.” Journalists also have a role in adding value to their content, creating opportunities for consumers and businesses to engage on a meaningful level.
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HBCU Today… A Resource and Opinion on Future Trends
HBCU Today is an awesome publication, it delivers critical educational information to children and youth below the poverty line and above that shows them the way upward. I applaud Mr. John Flemming for his efforts and am proud to call him friend…
