Trend Segment: ‘Business’ 
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China’s Economy Grows: What Does It Mean for the Toy Industry?
As the average Chinese income increases yearly, the big question for us in the toy industry is: what does this mean for U.S. toy market?
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Trend Alert – Women Rule, You Should be Talking to Them.
“From Africa to the Americas and China to India and Europe too, Women drive the majority of purchases and thus are the most highly targeted among advertisers worldwide” says Jacob R Miles III, CEO GrapevineStar Media and Entertainment
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Mobile Ad Budgets – Where’s the Money Coming From?
Where Is The Money Coming From?
by Mark Walsh for MediaPost
One of the more intriguing pieces of advice handed out during MediaPost’s Mobile Summit last week was Eric Bader’s exhortation to look elsewhere besides digital budgets to fund mobile campaigns. He argued that because digital budgets were already small–between 5% and 8% of a brand’s ad [...] -
The True Effect of Interactive Media
New Media is Interactive Media, it includes all aspects of social media, viral social games and mobile. The integration of new media into marketing, communications and other business departments is just beginning the true values and effects are just beginning to be widely understood…say Jacob R Miles, CEO GrapevineStar, a new media and intellectual property integration company.
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Most Active Mobile – Talk and Text Users
Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting
by Mark Walsh for MediaPost
When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen.
African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics with 826 minutes [...] -
Grapevine, Texas based GameStop debuts “store of the future”
“The key to GameStop’s continued leadership and success in the new media world order of video games is the synergistic management of the individual and community online game experience integrated with an interactive, instore community experience”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., an intellectual property and new media integration company.
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Are Publishers Doomed to Fail in Age of Video
Are Publishers Doomed to Fail in Age of Video
by Ashkan Karbasfrooshan
Why did Blockbuster fail against Netflix?
Why did Barnes & Noble stumble while Amazon thrived?
Harvard Business School professor Clayton Christensen’s focus on innovation in commercial enterprises led to his first book, “The Innovator’s Dilemma,” which articulated his theory of disruptive technology. In the book, he argues [...] -
Trend Alert – Top Ten Tips for Connecting with Today’s Girls
By Sam Cannon, MediaPost
Top 10 Tips For Connecting With Today’s Girls
It’s no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers:
1. Most brands are totally [...] -
Social Media is Here to Stay!
Social Media Is Here to Stay (Just Look at History)
by Erik Sass for MediaPost
Wow! sometimes you come across a statistic that says it all. Recently I was impressed by the results of a survey of 1,022 Canadian business execs by Leger Marketing, which found that 90% of the businesses represented are using social media to [...] -
London Olympics Mascot Products Revealed
London 2012 mascot products revealed. Clare Balding, TV presenter and sports journalist unveiled a range of mascot products for the London 2012 Olympic and Paralympic Games at Golden Bear Products Ltd, Telford.
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has appointed Golden Bear as its master toy licensee as part of the [...] -
Trend Alert – Back to Schools – Kids and Computers
Back to School for Kids—And Computers
As another summer winds to a close, you’re probably wondering where the time went—and why you let the kids spend so much of it on the computer. The start of school is a perfect time for a full-scale hard drive cleanup and the re-institution of responsible Internet habits.
If your child [...] -
Online & Mobile Games to Generate more Revenue than Console Games
Online and mobile games should generate more revenue than console games
By Tim Merel for Game Beats
The video games industry is big and getting bigger. But it’s changing. Console games are getting riskier to make, while online and mobile games are taking over the market (see my updated Global Video Games Investment Review, which I’ll be [...] -
Grey Advertising Wins $80 Million Account for Reliance 3G Introduction in India
Grey Wins $80 Million Account for 3G Introduction in India
Reliance Communications Will Launch Faster Mobile Service, Paving Way for Increased Monetization in Market
Posted by Normandy Madden
MUMBAI (AdAge.com) — In India, where cellphones rather than computers are the gateway to the internet for consumers, the introduction of faster third-generation (3G) service is expected to lead to [...] -
NexGen Toys Come to Life with Touch Electronics
“Traditional toys are in the fight of their life to stay relevant in the ever changing world of video and online games. Touch technology adds another dimension to tradional toys, increasing their play value”.. says Toy and Entertainment veteran, Jacob R Miles, CEO of GrapevineStar
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Google acquires social games and apps maker Slide
Google acquires social games and apps maker Slide
Google made another play for the social networking space Friday with its acquisition of Slide, which makes games, applications and widgets for websites such as Facebook and MySpace.
The San Francisco developer provides free apps that Facebook users can install on their profiles in order to play simple games [...] -
DQE Signs Co-Finance and Production Nick India
DQE has signed a co-finance and production agreement with Nick India to produce a local animated series for children.
The series will begin with 26 high definition half hour episodes. As a part of this deal, Nickelodeon has provided content for this upcoming series, while DQE is executing the production for global distribution and licensing. DQ [...] -
Global TV’s Advantage Getting Stronger
Devices Will Add To TV’s Advantage
by Michael Kokernak for MediaPost
Last week Dish announced that starting in September, subscribers will be able to watch television content on their iPad, iPhone, and iPod Touch. On the same day, Motorola and Verizon FIOS kicked off an effort to bring TV to a new digital tablet. Cablevision also recently [...] -
Zynga Purchases Japanese Social Game Company Unoh
“Social Game Companies worldwide are growing rapidly, Zynga is a leader in this space and will continue to lead given the financial resources at their disposal”…says Jacob R. Miles III, CEO of GrapevineStar Entertainment
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Youth Focused Interactive Marketing to be Location-Based
All Interactive Youth Marketing Will Soon Be Location-Based
With endless talk about check-ins and mayorships it is easy to get swept away by the mystique of location-based marketing and for good reason. That famous anecdote about reaching an unsuspecting consumer with the very right offer as they stroll by a storefront is hard to ignore. The [...] -
Event Alert – Virtual Goods Conference to Coincide with Toy, Game & Technology Summit
“The Toy and Game industry has been intimately integrated with the casual games and virtual goods businesses. This integration will continue to increase dramatically”….says Jacob Miles, Chairman, GrapevineStar
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Mumba, India based Zapak Partners with Hong Kong based 6waves games
The deal illustrates how social gaming is becoming a worldwide phenomenon, not just something happening in the more mature Internet markets of China, Japan, Europe and the U.S
“Look for India to become a major player in the distribution and marketing of online casual games”….says Jacob R Miles, GrapevineStar -
Trend Alert – Corporations as Investment Partners
Entreprenuers historically have not looked to major corporations as investment partners, the current climate for raising funds from traditional angels or venture funds is not good….Corporations as Investment Partners deserves a good look…..Jacob Miles, GrapevineStar
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Media & Entertainment Intellectual Property Sale
“This is an excellent opportunity for domestic and international companies to acquire high value intellectual property, names, domains, logos, brands” ….says Jacob R. Miles III, Chairman, GrapevineStar
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Trend Alert – China Bans Sex, Violence and Gambling in the Promotion of Videogames
Does the violence in video games have a negative impact on children’s ability to maintain the attention and focus to learn and does it cause more violence or insensitivity to violence among youth? What do you think?
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Marvel’s Thor is Going to be Hot! – Kick Off at Comic-Con a Hit
We kicked off the “Thor” action with the first image of Thor. Then, we gave you a peek at the first official photo of Odin, Thor and Loki all together as well as the throne room of Odin himself. Now, catch a glimpse into the complicated relationship between the hammer wielder and his father, Odin, [...]
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Trend Alert – Second Life – Virtual Goods – Is Alive and Well
The Social Graf from MediaPost
Second Life Chugs Along
by Erik Sass,
Second Life is a great case study in social media trends. First came the huge wave of hype in 2005-2006, when every marketer and his mother felt compelled to get into the pioneering virtual world created by Linden Labs, which was touted as the future of [...] -
Trend Alert – India’s Africa Opportunity and Plans
Business model: “teaching how to fish”
Unlike the state-centric Chinese model largely focused on resource extraction and necessary infrastructure, India’s economic presence in Africa is marked by the predominance of its private sector, including a significant number of small and medium enterprises.4 Beyond resources and infrastructure, India has carved out niches such as information and telecommunication [...] -
Trend Alert – Social Games is For Real! The Elephant in the Social Media Room
“Social or casual games is the proverbial elephant in our global room of social media…They will dwarf most future uses of social media”…..says Jacob R Miles III, Chairman, GrapevineStar Media
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Trend Alert – Retailer GameStop buys Digital Game Distribution Site Kongregate
Video game retail giant GameStop is opening 400 stores a year, but it knows that the shift to digital game distribution is coming. That’s why it bought the indie game portal Kongregate today.
Terms of the deal were not disclosed. The site will remain under the management of founders Jim and Emily Greer following the closing [...] -
Trend Forward – The Oprah Winfrey Network
Welcome Maurizio, Congratulations on your new job at Oprah Winfrey Network
What a great job! Take good care of “O”
Oprah Winfrey Network, which is launching in January 2011 will be trend forward in its approach to next generation media. ABC, CBS, NBC, CNN, FOX networks in India, Europe, Africa, Brazil, DuBai and Entreprenuers worldwide, large and [...] -
Trend Alert – Dolce and Gabbano, Milan Italy
“Its all about life and it’s story with Dolce and Gabbano who tells a story with their clothing collections. In wearing their clothes you become part of their movie about style”…..Jacob R Miles, GrapevineStar
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Trend Alert – India’s $35.00 Computer is a Game Changer
India’s $35.00 computer is a global game changer, it will impact global education, training and communications among the poorest people in the world, lifting them up. India we salute you…….says Jacob R Miles, CEO GrapevineStar
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Diva Spies – SALT Movie….Angelina Jolie…Bollywood to Hollywood
Hottest on-screen spies
By Bollywood Basanti from iDiva.com
Of course the best spies are the real ones who have never been discovered but with Salt releasing, where Angelina Jolie plays a CIA officer who’s loyalty is tested when she is accused of being a Russian spy, let’s take a look at the deadliest female spies who were [...] -
Trend Alert – Digital Comics Having a Big Year due to IPad and other similar Devices
It has been a big year for digital comics, with publishers like DC and Marvel jumping onto the iPad and other devices. Still, most of the news involves transferring existing comics to new devices. Now, two San Francisco startups, Cognito Comics and gaming company Tall Chair, are creating an experience designed specifically for the iPad.
Cognito [...] -
Comic-Con Opens, Movies, Toys, Videogames, Comics, Graphic Novels
It is the opening day of Comic-Con, This event will have a lasting impact on future movies, toys, videogames, comics and graphic novels that will become national or global brands…says Jacob R Miles, Chairman of GrapevineStar Entertainment, a new media and intellectual property integration company.
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Mobile Trend Alert – Android Gains, Mobile Ads
Conference Takeways: Gains For Android, Mobile Ad Engagement
by Mark Walsh for MediaPost
In case you couldn’t make it to the Interactive Advertising Bureau’s Mobile Marketing Conference in New York this week, Citi analyst Mark Mahaney has issued a research note highlighting some of the key points from the event. The firm attended sessions from companies including [...] -
Movie Studios, Gaming Companies, Comic book and Graphic Novels Set to Invade San Diego Comic-Con
Comic-Con has become one of the centers for new content and intellectual properties for film and TV… says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., a media and entertainment company.
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Social Media Trend Alert – Ten ways to advertise your business on Facebook
This social media trend alert is from econsultancy.com, the analyst and account executives at Social Media Analyst, a new media consulting firm are required to be a member of this site. “They (Econsultancy) have proven themselves to be a leader in providing leading edge information on digital marketing”, says Jacob R Miles, founder and Senior consultant [...]
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Cruise, Cameron, Mel Gibson, Eclipse, Inception & Salt – The Hollywood Summer Movie Season is Heating Up!
Not even the UFO’s in China, DroidX, IPhone problems or Mel Gibson could overshadow the arrival at the box office of the summer movie, “Incepton”, Starring Leonardo DiCaprio …and next up SALT, starring Angelina Jole
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Trend Alert; Infibeam in Focus – Digital Content is Global
In an effort to keep our readers informed on the leading edge of global digital content initiatives, platforms, strategies and resources we are alerting our India and global readers to the continuing growth and leadership of Infibeam. They exhibit world class leadership in digital content monetization.
They are the perfect partner for content creators and companies worldwide who [...]
