Trend Segment: ‘SocialMedia’ 
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Trend Alert – Second Life – Virtual Goods – Is Alive and Well
The Social Graf from MediaPost
Second Life Chugs Along
by Erik Sass,
Second Life is a great case study in social media trends. First came the huge wave of hype in 2005-2006, when every marketer and his mother felt compelled to get into the pioneering virtual world created by Linden Labs, which was touted as the future of [...] -
Trend Alert – Social Games is For Real! The Elephant in the Social Media Room
“Social or casual games is the proverbial elephant in our global room of social media…They will dwarf most future uses of social media”…..says Jacob R Miles III, Chairman, GrapevineStar Media
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U.S. Copyright Office Legalizes IPhone Jailbreaks…IPad Impact?
U.S. Copyright Office Legalizes IPhone Jailbreaks
Handing Apple a big defeat, the Library of Congress and Copyright Office said today that jailbreaking an iPhone isn’t unlawful — even when users bypass digital rights management technology to do so.
“On balance,” the Library of Congress wrote, “when one jailbreaks a smartphone in order to make the operating system [...] -
Hotel Hollywood – A Film about an Indian American Wedding
A horror film about an Indian American wedding party that faces a gruesome contagion is generating a huge buzz online, and early positive reviews. Hotel Hollywood made headlines with “Crack the code and WIN $20000”.
The Internet was abuzz with more than half a million hits to the web site and tens of thousands of fans [...] -
Trend Alert – India’s $35.00 Computer is a Game Changer
India’s $35.00 computer is a global game changer, it will impact global education, training and communications among the poorest people in the world, lifting them up. India we salute you…….says Jacob R Miles, CEO GrapevineStar
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Diva Spies – SALT Movie….Angelina Jolie…Bollywood to Hollywood
Hottest on-screen spies
By Bollywood Basanti from iDiva.com
Of course the best spies are the real ones who have never been discovered but with Salt releasing, where Angelina Jolie plays a CIA officer who’s loyalty is tested when she is accused of being a Russian spy, let’s take a look at the deadliest female spies who were [...] -
Comic-Con Opens, Movies, Toys, Videogames, Comics, Graphic Novels
It is the opening day of Comic-Con, This event will have a lasting impact on future movies, toys, videogames, comics and graphic novels that will become national or global brands…says Jacob R Miles, Chairman of GrapevineStar Entertainment, a new media and intellectual property integration company.
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Mobile Trend Alert – Android Gains, Mobile Ads
Conference Takeways: Gains For Android, Mobile Ad Engagement
by Mark Walsh for MediaPost
In case you couldn’t make it to the Interactive Advertising Bureau’s Mobile Marketing Conference in New York this week, Citi analyst Mark Mahaney has issued a research note highlighting some of the key points from the event. The firm attended sessions from companies including [...] -
Movie Studios, Gaming Companies, Comic book and Graphic Novels Set to Invade San Diego Comic-Con
Comic-Con has become one of the centers for new content and intellectual properties for film and TV… says Jacob R. Miles III, CEO of GrapevineStar Entertainment Inc., a media and entertainment company.
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New Media Trend Alert – Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
Bubbly, India’s ‘Twitter for voice’, gaining 100,000 subscribers each week
July 19, 2010 | Iris Kuo
Bubbly, a rising “Twitter for voice” phone service in India, announced today the service has reached 1.2 million paid subscribers in just six months, and gaining 100,000 more each week.
The service, launched in February by the Sequoia Capital-backed Bubble Motion, has [...] -
Cruise, Cameron, Mel Gibson, Eclipse, Inception & Salt – The Hollywood Summer Movie Season is Heating Up!
Not even the UFO’s in China, DroidX, IPhone problems or Mel Gibson could overshadow the arrival at the box office of the summer movie, “Incepton”, Starring Leonardo DiCaprio …and next up SALT, starring Angelina Jole
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Trend Alert; Infibeam in Focus – Digital Content is Global
In an effort to keep our readers informed on the leading edge of global digital content initiatives, platforms, strategies and resources we are alerting our India and global readers to the continuing growth and leadership of Infibeam. They exhibit world class leadership in digital content monetization.
They are the perfect partner for content creators and companies worldwide who [...] -
Social Gaming, Virtual Goods….Are You in the Game?
To get in the game and fully understand virtual goods and social gaming, here are some must attend conferences and events to be held this year:
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MTV Networks Acquires Social Express, Forays Into Social Gaming
“Social Games are at their infancy, the most popular social games will be the birthplace of new media’s next licensable character based intellectual properties”….says Jacob R Miles, Chairman of GrapevineStar
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IndiaNIC – Featured App Development for IPhone, IPad, Android, Blackberry and More
World Class Mobile Developer for Mobile Application Development – IndiaNIC
The media world has greatly changed. The traditional office-based work environment is giving way to one that’s mobile and decentralized. Your systems may not be flexible and efficient enough to handle this change. And your data that’s captured and stored everywhere is probably not being processed [...] -
Trend Alert – Video Advertising HTML5 is the Next Level
Forget Everything You Know About Video Advertising
by Frank Sinton
HTML5 has become the latest battleground for tech companies. With Apple’s iPad only supporting HTML5 video (and not Flash), the push to HTML5 has been accelerated. For video advertisers, it is important to understand the effects of HTML5 and how video in the browser enables video advertising [...] -
Hip Hop’s Def Jam Rapstar Video game Arrives in October
Konami announced that Def Jam Rapstar will arrive on October 5. Apparently, this has nothing to do with EA’s Def Jam series of hip-hop action games.
Instead, Def Jam Rapstar is like a karaoke game – but with all rap tracks. It will come with over 40 tracks and a microphone, and cost $70 for the [...] -
Media Conference – Allen & Company – New Media Focus?
Every year media and entertainment focused investment bank Allen & Co.’s holds its exclusive annual media conference with moguls flying into Sun Valley, Idaho, for several days of panels, closed meetings and physical activities.
In past years it was common for Allen & Co. to invite leaders and moguls from traditional media, Film, TV and Publishing. [...] -
2010 ANA Digital & Social Media Conference
Connect with industry leaders at the first-ever 2010 ANA Digital & Social Media Conference presented by Meredith on July 15 in New York City! Hosted by Carole Walker, vice president, integrated marketing communications group of Mars Chocolate North America, you will hear from leading industry experts including: Arianna Huffington, co-founder at The Huffington Post; Esperansita [...]
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Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Natsume To Exhibit Upcoming Lineup At Anime Expo This Week
Jun 30th 2010
Burlingame, Calif., June 29, 2010 – Natsume Inc., a worldwide developer and publisher of family-oriented video games, announced today that the company will be exhibiting some of its key 2010 titles at the Anime Expo from Thursday, July 1st, through Sunday, July 4th. The [...] -
Television Bureau of Advertising’s Lanzano Touts Power Of Mobile Digital TV
“Mobile is such an exciting opportunity because consumers overwhelmingly want the ability to watch live programming on their mobile devices,” he said. “Advertisers are beginning to see mobile DTV as the next great marketing opportunity.”
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Social Media For Business: It’s A Great Lead Generator
Social Media For Business: It’s A Great Lead Generator
by Erez Barak
MediaPost Publications
As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your [...] -
Korean Intellectual Property Market is Growing
The Asian intellectual market is growing. China and Korea are placing considerable effort in building their home grown intellectual property industry. The global licensing industry is too big for these countries to ignore.
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Trend Report – Apps Get Real – Beyond Party Tricks – IPhone and Android Lead
Gravity Tank Study is a Must Read
Beyond party tricks
For mainstream users, iPhone-style apps have fast become essential tools for modern living.
Kate is a full-time grad student. She also has a full-time job as a designer. She knits in her free time, is an avid photographer, and loves to cook. She runs regularly, travels, and is [...] -
Trend Alert – Global Media and Entertainment Outlook
“… the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media… and digital downloads at often-unexpected speeds… the continued fragmentation of the Entertainment & Media sector will fuel greater experimentation by both established industry giants and niche players…
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Trend Alert! – Online Ads To Top $100 Bilion By 2015
Magna says online advertising will rise by 11.7% in 2011, an average rate of 11.0% through 2015. Overall, worldwide advertising estimates have been pegged at low- to-mid-single-digit gains in 2010.
The company estimates that North America will see a 12.3% rise in online advertising to $27.2 billion in 2010, hitting $45.2 billion in 2015. -
CFOs Understand Promise and Growth of Digital and Mobile Revenue
Executives surveyed in the Ernst & Young study spanned companies including News Corp., The New York Times Co., ABC, Facebook, Hulu, Interpublic, Major League Baseball, Sony Pictures Entertainment, and Warner Music Group
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Efficiency and Optimization of Your Online Initiatives – SES San Francisco Conference & Expo, August 16-20
SES San Francisco Conference & Expo, August 16-20
Discover how search puts you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. Make decisions based on the facts and increase conversions with consistent returns.
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New Media Trend Alert – Yahoo Study – Net Can Drive Word of Mouth better than TV
There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline
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Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
by Joe Mandese, Media Post
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled N M Incite, a joint venture to monitor and analyze the impact social media has on companies. The companies said that Nielsen’s existing social media tracking division, BuzzMetrics, would [...] -
Trend Alert – Apps Play Role in Mobile Commerce Growth
Apps Play Part In Mobile Commerce Growth
by Mark Walsh – MediaPost
Much has been made of mobile applications as branding and advertising vehicles, but they’re also playing a role in encouraging m-commerce, according to a new study. The survey by electronics comparison shopping site Retrevo found the proportion of people that had bought something with their [...] -
FIFA.com and Google Team up to help Soccer Fans
FIFA.com and Google team up to help fans celebrate the 2010 FIFA World Cup™
The 2010 FIFA World Cup has kicked off in South Africa. During the month-long tournament, millions of fans around the world will follow the games.
To mark the event, FIFA.com, the world’s official football website, and Google have collaborated on a range of [...] -
Trend Alert – CRM Media is Here….Is CPM Dead?
The Death Of CPM, The Birth Of CRM Media Planning
by Chris Wilson.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
But CPM’s days may be [...] -
CityGrid Media has Launched
Citysearch LLC Relaunches As CityGrid Media
by Laurie Sullivan,
IAC will relaunch an online media company Thursday that connects Web and mobile publishers with local advertising organizations. The strategy renames Citysearch LLC as CityGrid Media, which becomes the umbrella for local advertising network CityGrid, as well as publishing sites Citysearch, Insider Pages and Urbanspoon.
CityGrid Media will continue [...] -
Trend Alert – The New Digital Entrepreneur
The face of the new digital entrepreneur
By Jodi Harris
We’re moving past the recession, but digital now faces an even bigger challenge: an innovation crisis. Starcom CEO Lisa Donohue discusses how a secret weapon will help the industry thrive again.
Though it’s only been two years of managing recessionary business issues, it seems like a decade must [...] -
Trend Alert – The Forces Shaping the World
Forces Shaping World
According to the McKinsey sixth annual survey asking executives about the forces shaping the world economy, there is little change in how respondents view the importance of global trends compared with previous years, either for business in general or for their own companies’ profits. The online survey, in the field in March 2010, [...] -
Intellectual Property Trends – Asia Content & Entertainment Industry Fair
Asia Content & Entertainment Industry Fair 2010
The greatest Culture Content Trade Market in Asia!!
About Asia Content Entertainment (ACE) Fair
ACE Fair is the global event for buying, selling, financing, licensing and distributing cultural Contents across all platforms. It provides one of the largest Cultural contents trade markets in Asia by offering excellent opportunities to showcase cultural [...] -
Trend Alert – Can Old Media Learn?
That is what a Idealab spinoff Perfect Market, Inc. is trying to achieve. The company evolved from a frustration among some traditional media companies that weren’t getting enough from the search economy. “We always gave the search ad opportunity short shrift,” admits Robertson Barrett, Perfect Markets Chief Strategy Officer and a veteran of Tribune Interactive, Time Inc. and Primedia. “You will generally see search ads at the bottom of pages, and they may not be very relevant, especially at news sites.”
The search-driven news economy has created duel audiences at many news sites. First, there
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Trend Alert – Twitter Rules Go Against Ad Networks
Promoted Tweets will be the only sanctioned ads within the Twitter timeline, but users like Kim Kardashian will still be allowed to receive ad dollars in exchange for their posts. “We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” Twitter Chief Operating Officer Dick Costolo said in a blog post today.
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Twitter Trends – TV, Shopping, “Knowsomeonethat”
Current Twitter trends: UNIQLO, ‘Lost’ finale, Brittany Murphy’s husband found dead
Lost Recap
If you missed An Episode of Lost? Know What Happened & What U Missed
TVEpisodeRecaps.com
Japanese clothing brand UNIQLO is the most hotly discussed topic on Twitter on the morning of May 24. The store, which is renowned for its low-cost but fashionable clothes, takes out [...]
