Trend Segment: ‘News’ 
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Michael Jackson is Alive and Well in the Media and Licensing
The Michael Jackson Brand is Alive and Well. Licensees are rejoicing at the exposure.
Just about everyone who ever met Michael Jackson will be on television tomorrow, as the anniversary of his death brings a blizzard of reports on either how it happened or what it has meant.
Those who prefer to remember Jackson primarily for his [...] -
Trend Alert – Global Media and Entertainment Outlook
“… the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media… and digital downloads at often-unexpected speeds… the continued fragmentation of the Entertainment & Media sector will fuel greater experimentation by both established industry giants and niche players…
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Trend Alert – British Petroleum Accident in the Gulf to Accelerate United States and Global Acceptance and Promotion of Natural Gas as the Clean Fuel it is!
There is no question that BP is responsible for the catastrophic accident that is attacking America’s shores and destroying the off shore ocean ecosystem. The executives have admitted this over and over in commercials. How rare is this, a company telling us they messed up and they are going to take care of it. It [...]
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Trend Alert – Education Program adds up to Math Success
Program adds up to math success in schools
Reasoning Mind to go national.
Reasoning Mind is a highly acclaimed math program that makes learning math in second through sixth grades not only easy but downright fun.
“Reasoning Mind engaged our students from grade 2 to grade 4, and that has been expanded to grades 5 and 6,” said [...] -
Trend Alert! – Online Ads To Top $100 Bilion By 2015
Magna says online advertising will rise by 11.7% in 2011, an average rate of 11.0% through 2015. Overall, worldwide advertising estimates have been pegged at low- to-mid-single-digit gains in 2010.
The company estimates that North America will see a 12.3% rise in online advertising to $27.2 billion in 2010, hitting $45.2 billion in 2015. -
CFOs Understand Promise and Growth of Digital and Mobile Revenue
Executives surveyed in the Ernst & Young study spanned companies including News Corp., The New York Times Co., ABC, Facebook, Hulu, Interpublic, Major League Baseball, Sony Pictures Entertainment, and Warner Music Group
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Efficiency and Optimization of Your Online Initiatives – SES San Francisco Conference & Expo, August 16-20
SES San Francisco Conference & Expo, August 16-20
Discover how search puts you in control with more measurable results, targeted reach, and constant visibility than traditional marketing. Make decisions based on the facts and increase conversions with consistent returns.
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Twilight Saga: New Moon, Barbie, Food Network & Scrabble are International Licensing Excellence Award Winners
LIMA presented 16 International Licensing Excellence Awards recognizing the best and most successful licensed properties and products in seven categories: Art, Character/Toy, Corporate, Film/Television/Celebrity/Entertainment, Sports and Sports-Themed Entertainment, Promotion and Retailer. Nominations were solicited from across the licensing industry and winners chosen by a vote of the LIMA membership.
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New Media Trend Alert – Yahoo Study – Net Can Drive Word of Mouth better than TV
There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline
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Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
by Joe Mandese, Media Post
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled N M Incite, a joint venture to monitor and analyze the impact social media has on companies. The companies said that Nielsen’s existing social media tracking division, BuzzMetrics, would [...] -
Trend Alert – Apps Play Role in Mobile Commerce Growth
Apps Play Part In Mobile Commerce Growth
by Mark Walsh – MediaPost
Much has been made of mobile applications as branding and advertising vehicles, but they’re also playing a role in encouraging m-commerce, according to a new study. The survey by electronics comparison shopping site Retrevo found the proportion of people that had bought something with their [...] -
FIFA.com and Google Team up to help Soccer Fans
FIFA.com and Google team up to help fans celebrate the 2010 FIFA World Cup™
The 2010 FIFA World Cup has kicked off in South Africa. During the month-long tournament, millions of fans around the world will follow the games.
To mark the event, FIFA.com, the world’s official football website, and Google have collaborated on a range of [...] -
FIFA World Cup 2010 – South Africa Schedule
Beautiful Africa – A New Way to Look at Africa(TM) salutes the FIFA and the country of South Africa. The positive side of the World Cup in South Africa is that it heralds an ongoing transformation in the country. It is perhaps capable of countering the view “that Africa is a place of disease, despair, [...]
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Trend Alert – CRM Media is Here….Is CPM Dead?
The Death Of CPM, The Birth Of CRM Media Planning
by Chris Wilson.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
But CPM’s days may be [...] -
CityGrid Media has Launched
Citysearch LLC Relaunches As CityGrid Media
by Laurie Sullivan,
IAC will relaunch an online media company Thursday that connects Web and mobile publishers with local advertising organizations. The strategy renames Citysearch LLC as CityGrid Media, which becomes the umbrella for local advertising network CityGrid, as well as publishing sites Citysearch, Insider Pages and Urbanspoon.
CityGrid Media will continue [...] -
Trend Alert – The New Digital Entrepreneur
The face of the new digital entrepreneur
By Jodi Harris
We’re moving past the recession, but digital now faces an even bigger challenge: an innovation crisis. Starcom CEO Lisa Donohue discusses how a secret weapon will help the industry thrive again.
Though it’s only been two years of managing recessionary business issues, it seems like a decade must [...] -
Trend Alert – The Forces Shaping the World
Forces Shaping World
According to the McKinsey sixth annual survey asking executives about the forces shaping the world economy, there is little change in how respondents view the importance of global trends compared with previous years, either for business in general or for their own companies’ profits. The online survey, in the field in March 2010, [...] -
Intellectual Property Trends – Asia Content & Entertainment Industry Fair
Asia Content & Entertainment Industry Fair 2010
The greatest Culture Content Trade Market in Asia!!
About Asia Content Entertainment (ACE) Fair
ACE Fair is the global event for buying, selling, financing, licensing and distributing cultural Contents across all platforms. It provides one of the largest Cultural contents trade markets in Asia by offering excellent opportunities to showcase cultural [...] -
Trend Alert – Can Old Media Learn?
That is what a Idealab spinoff Perfect Market, Inc. is trying to achieve. The company evolved from a frustration among some traditional media companies that weren’t getting enough from the search economy. “We always gave the search ad opportunity short shrift,” admits Robertson Barrett, Perfect Markets Chief Strategy Officer and a veteran of Tribune Interactive, Time Inc. and Primedia. “You will generally see search ads at the bottom of pages, and they may not be very relevant, especially at news sites.”
The search-driven news economy has created duel audiences at many news sites. First, there
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Google Trends – Hot Searches of the Day
If you want to know what people are talking about, searching on the web you must visit Google trends, there you will find the hot trends of the day. It is very timely as it is updated throughout the day and night…Good Googling
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Trend Alert – Intellectual Property
The United States Court of Appeals for the Sixth Circuit recently affirmed entry of a permanent injunction under the federal trademark dilution statute against use of “Victor’s Little Secret” in connection with “sex-related” products on the ground that defendants had failed to submit any evidence that such use was not likely to tarnish plaintiff’s “Victoria’s [...]
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GrapevineStar & Tyloon Welcomes MingYang to U.S.
MingYang launches US expansion with first office outside China
James Quilter, Windpower Monthly, 25 May 2010, 10:04am
CHINA: Turbine manufacturer MingYang Wind Power Group has announced plans to open an office in Dallas, Texas, as part of its international expansion plans.
MingYang 1.5MW turbines
MingYang is one of China’s largest turbine manufacturers with 2,000 employees in five offices. The [...] -
Luxury Comes to South Africa World Cup
Louis Vuitton is honoured to be able to bring its savoir faire to the most exceptional sporting competition of our time by accompanying the legendary World Cup trophy on its future travels around the world, beginning with South Africa World Cup 2010
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Trend Alert – Twitter Rules Go Against Ad Networks
Promoted Tweets will be the only sanctioned ads within the Twitter timeline, but users like Kim Kardashian will still be allowed to receive ad dollars in exchange for their posts. “We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” Twitter Chief Operating Officer Dick Costolo said in a blog post today.
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Twitter Trends – TV, Shopping, “Knowsomeonethat”
Current Twitter trends: UNIQLO, ‘Lost’ finale, Brittany Murphy’s husband found dead
Lost Recap
If you missed An Episode of Lost? Know What Happened & What U Missed
TVEpisodeRecaps.com
Japanese clothing brand UNIQLO is the most hotly discussed topic on Twitter on the morning of May 24. The store, which is renowned for its low-cost but fashionable clothes, takes out [...] -
Yahoo Places High Value on Freelance Content
Yahoo is is hoping that the addition of more social content will create more traffic and revenue for the company. This marks another step in Yahoos efforts to feature more material or content not covered by traditional media outlets.
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2010 ANA Digital & Social Media Conference
answering…..numerous questions regarding measurement, agency selection, internal organizational structure, and relinquishing control to the consumer while trying to influence the dialogue.
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Trend Alert – Company Makes Money from Deadly Urban Trend: “Sipping Syrup”
You’ve probably heard the phrase “sippin syrup,” used in reference to the act of mixing cough syrup, codeine, and soda together to create a relaxed feeling within the person who consumes the beverage. The “drank” has become quite popular, particularly in the south, as rappers have done their jobs of giving free promotion to an illegal product.
It was only a matter of time before corporate America stepped in to make money off the trend. Meet the new drink on store shelves: Sippin Syrup. -
Trend Alert – Education Digital Agencies
A Digital Boot Camp to Groom Talent for Agencies
By STEPHANIE CLIFFORD
When she founded the digital ad agency Exopolis nine years ago, Kat Egan wasn’t worried about finding good talent. Although the Internet was young, she figured trained technologists would soon be pelting her with résumés.
Students in the Boulder Digital Works program at the University of [...] -
Why Local Listings Are The No. 1 Priority for Location-Based Social Networks
As mobile phone and social network adoption continues, these applications have a substantial opportunity to capture more users and advertisers with a solid strategy and monetize their products. Like other local search platforms, content is king for these companies.
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The Talents of a Middle-Aged Brain
I’m not going to provide a review but if you’re marketing to Boomers, who are most definitely in possession of a middle-aged brain, it’s worth picking up — if only for the scientific research she cites.
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Global Trends – Communications, Governments & Corporations
Communicating the critical issues and decisions throughout the EU like “the European Union finance ministers agreed Monday on a euro750 billion EU and International Monetary Fund safety net for troubled eurozone countries”.
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Trend – Fine Art – Pablo Picasso Christies Sale
Picasso Sells at Auction for $106.5 Million, a Record for a Work of Art
By CAROL VOGEL
Estate of Pablo Picasso/Artists Rights Society, New York, via Christie’s
Picasso’s 1932 painting “Nu au Plateau de Sculpteur (Nude, Green Leaves and Bust).”8:27 p.m. | Updated A painting that Picasso created in a single day in March 1932, “Nu au Plateau [...] -
Trend Alert – Digital Agencies, Advertisers & Internet Companies Scrambling to Head Off Regulation
The question is are we at the beginning of the taming of the wild wild net. Are we seeing a trend or regulatory pattern that will lead the internet closer to traditional forms media regulation?
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If I Only Had A Brain…
As we move to the next wave of technology….we ponder the thought and script of the Wizard of Oz, If I only had a brain….The reality is that everything will have a brain courtesy of Intel, TV’s will have a brain, mobile phones have a brain. Refrigerators will have a brain and much much more. [...]
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Texas Examines Controversial Arizona Immigration Laws
“The Trend to put factories or Maquilladoras on the border has changed…no new factories in Mexico until this violence problem is fixed, the U.S. and Mexico understands that this is the new reality”… states Jacob R. Miles III, International Manufacturing Executive
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Iconix Acquires United Media Licensing, Peanuts
“Owning the Peanuts business moves Iconix well beyond fashion into a true global brand management entity with a wide variety of agreements that range from theme parks to media to financial institutions,” says Neil Cole, chairman and chief executive officer of Iconix Brand Group.
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Trend Article From Trend Central
HOT TICKET
Ticket vendors” and event promoters” eye catching business models
Buying and selling concert tickets has become a game as complex as drafting a fantasy baseball team. Because so many tickets are now sold via “secret” password-protected pre-sales, scoring entrance to your favorite band’s show may now require reading music blogs written by those whose main [...] -
Market Demographic Trends – Longevity Rules and Boomers Win
Longevity Rules and Boomers Win – By Matt Thornhill via MediaPost
Get ready for the first generation to cash in on the “longevity dividend.” Life expectancy in the United States has increased by 30 years over the past century, to age 78 — an advance greater than the progress of the previous 50 centuries.
Boomers, at a [...] -
Trend Alert – Newly Developing Countries’, Innovative Companies Coming on Strong
” It has always been part of the international manufacturing game plan for developing (low cost) countries, you begin with soft goods like clothing, sneakers and plush toys then move to plastic toys, electronics and household appliances, then on to higher end technology based products like TVs, computers and even cars”.
