Tag Report: ‘Newspapers’
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Social Networking, Moms and Niche Products
There’s no way to buck the niche trend because it’s being driven by forces that are outside of the control of media companies and the advertisers they depend on. For this reason, I believe the future of the newspaper industry lies in giving every niche audience possible a little place of their own, while still maintaining the ability to aggregate and segment audiences for advertising, and to deliver vital news and information that’s relevant to everyone.
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Time for New Rules in the Media & Entertainment Industry?
For decades media companies have ruled the roast. Today is a new day, a time for new rules in the media and entertainment industry.
